Ibiza Outdoors: faster site, higher rankings, more bookings
Ibiza Outdoors runs walking, hiking and outdoor experiences across Ibiza, alongside a growing corporate team-building offer. I rebuilt the site to load fast, work properly on mobile, and win over both holidaymakers and corporate clients. I also rebuilt their sister site, Ibiza Food Tours.
- ClientIbiza Outdoors
- SectorOutdoor experiences and corporate team building
- WorkFull rebuild, site speed, ongoing SEO
The problem
The old site was dated, slow and inconsistent on mobile. With a growing team-building offer alongside the core walking and hiking tours, the new site needed to convert holiday browsers and build credibility with corporate clients at the same time.
What I did
- Rebuilt the site with a clear, modern design
- Made every page load in under a second
- Gave every tour a consistent set of details, so they're easy to compare
- Created tour cards and carousels that make browsing simple on mobile
- Organised tours into clear categories
- Added a live Google reviews widget
- Fixed the technical SEO across the site
- Ran a local visibility and business listings audit
The results
Under 1 second
pages that took three seconds or more to load. Core Web Vitals now green.
+97%
page one Google rankings, up from 386 to 761 searches
+127%
top three rankings, up from 245 to 555 searches
+49%
brand search impressions, up from 2,111 to 3,139
Source: Google Search Console, January to March 2025 vs January to March 2026
In a year, the new site nearly doubled the number of searches where Ibiza Outdoors appears on page one of Google, and more than doubled its top-three positions.
What the client says
Made a real difference
"We've been working with Tom for a long time, and he's been fantastic to work with. He's practical, responsive, and always quick to get things sorted."
Menta Ibiza Yachts
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