{"id":2165,"date":"2021-12-06T10:41:37","date_gmt":"2021-12-06T10:41:37","guid":{"rendered":"https:\/\/digitalheroes.studio\/?p=2165"},"modified":"2021-12-08T09:03:20","modified_gmt":"2021-12-08T09:03:20","slug":"punk-xl-our-latest-book-goes-live","status":"publish","type":"post","link":"https:\/\/digitalheroes.studio\/punk-xl-our-latest-book-goes-live\/","title":{"rendered":"PUNK XL – Our latest book goes live"},"content":{"rendered":"\t\t
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We are super proud to have been involved with the design of this great customer experience business book which is on sale now.<\/a><\/strong><\/h2>

The first book of this series that we helped create, Punk CX,<\/b><\/a>\u00a0was published in 2019 and explored what a punk rock version of customer experience (CX) could look and feel like.<\/p>

However, a lot has happened since then and the world is a slightly different place.<\/p>

We were totally chuffed to be invited back to work on this, the next project in the series, and even happier to say that the book is now available to buy in all good bookshops<\/a><\/strong>.<\/p>

Punk XL<\/b>, where XL stands for\u00a0eXperience Leadership<\/b>, seeks to explore what it means and takes to deliver a great experience at different levels (individual, team, organisation, customer and beyond).<\/p>

Like its predecessor Punk CX, it will be composed of a series of short and punchy “tracks” organised loosely around a series of concentric rings or dimensions that will explore what\u00a0eXperience Leadership<\/b>\u00a0means at that particular level.<\/p>

To add richness, perspective and depth, it features contributions from a number of different experience “artists” from around the world.<\/p>

PUNK XL features contributions from: Ari Weinzweig, Serena Riley, Lara Khouri, Richard Hammond, Amy Scott, Sandra Thompson, Paul Greenberg, Joyce Kim, Karen Jaw-Madson, Martin Lucas, Sandra De Zoysa and Clare Muscutt.<\/b><\/i><\/p>

Finally, given its collaborative nature and acknowledging what we have gone through in the last couple of years and what many are still going through, all of the book’s proceeds will be donated to charity<\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tClick here to get the book on Amazon<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Some of the endorsements that\u00a0Punk XL<\/b>\u00a0has received:

\u201cExactly the kind of trippy and healthily anarchic treatment this subject has been missing. I loved it.\u201d
Rory Sutherland, Vice Chairman, Ogilvy<\/b>

\u201cLove both the look of the book and it\u2019s content. Punk XL is a fascinating, entertaining, and educational ride. Dive into this book if you want to discover what eXperience Leadership means to you and your organization.\u201d
Shep Hyken, customer service\/experience expert and NYT bestselling author<\/b>

“I love this book. It is wise, entertaining, challenging and bursting with useful insights. In short: it is the opposite of most books on management.”
Dennis Tourish, Professor of Leadership and Organisation Studies, University of Sussex<\/b>

“Punk was always as much about attitude as it was the music. And in Punk XL, Adrian Swinscoe dials the attitude up to 10. Full of punchy anecdotes and asides from a supergroup of CX stars, Punk XL serves as a manifesto for customer experience leaders looking to challenge the conventional – and antiquated – wisdom around customer strategies.”
Neil Davey, Managing Editor, MyCustomer.com<\/b>

\u201cI loved the book! Just as refreshing and stimulating as PUNK CX. The personal storytelling of customer experience by Swinscoe et al made it feel even more relatable and the flow of it really kept me reading. It’s a great size to give you just enough of the boost you need to get your head out of the mush and concentrate on what’s important when it comes to experience leadership. The book tells it like it is and reading it reminds us all as leaders where we should be focusing our efforts and start walking the walk and enough of the talk.\u201d
Amy Kelly, Director, EMEA Marketing, UserTesting<\/b>

\u201cWoah mind blown! Punk XL is non-conformingly brilliant. Strap in for a wild & transformative ride and say goodbye to your conventional customer experience mindset.\u201d
Joseph Michelli, Ph.D. \u2013 New York Times #1 Bestselling author of book like Stronger Through Adversity, The Airbnb Way, and The Starbucks Experience<\/b>

\u201cAs someone who grew up with punk, Adrian\u2019s call to arms resonates with me. We don\u2019t see enough attitude in leadership. He makes the case for more.\u201d
Mark Curtis, Head of Innovation and Thought Leadership Accenture Interactive, Co-Founder of Fjord<\/b><\/i><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Below is a conversation some of the contributors have recently had – including Serena, Lara, Amy, Joyce, Oisin and Tom about Punk XL, what XL means to them, why it\u2019s important, why they got involved with the project, what their favourite bits of the new book are and why all of the book’s proceeds will be donated to charity.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We are super proud to have been involved with the design of this great customer experience business book which is on sale now. The first book of this series that we helped create, Punk CX,\u00a0was published in 2019 and explored what a punk rock version of customer experience (CX) could look and feel like. However, […]<\/p>\n","protected":false},"author":1,"featured_media":2172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"yoast_head":"\nPUNK XL - Our latest book goes live - Digital Heroes Studio | Design & Publishing Experts Brighton<\/title>\n<meta name=\"description\" content=\"We are really proud to say that a book we have been toiling over for the past many months has now been published and is available to buy on Amazon!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalheroes.studio\/punk-xl-our-latest-book-goes-live\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PUNK XL - Our latest book goes live - Digital Heroes Studio | Design & Publishing Experts Brighton\" \/>\n<meta property=\"og:description\" content=\"We are really proud to say that a book we have been toiling over for the past many months has now been published and is available to buy on Amazon!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalheroes.studio\/punk-xl-our-latest-book-goes-live\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Heroes Studio | Design & Publishing Experts Brighton\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-06T10:41:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-08T09:03:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalheroes.studio\/wp-content\/uploads\/2021\/12\/featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/digitalheroes.studio\/#website\",\"url\":\"https:\/\/digitalheroes.studio\/\",\"name\":\"Digital Heroes Studio | Design & Publishing Experts Brighton\",\"description\":\"Design experts specialising in branding, web design and visual content creation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/digitalheroes.studio\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/digitalheroes.studio\/punk-xl-our-latest-book-goes-live\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/digitalheroes.studio\/wp-content\/uploads\/2021\/12\/featured.jpg\",\"contentUrl\":\"https:\/\/digitalheroes.studio\/wp-content\/uploads\/2021\/12\/featured.jpg\",\"width\":940,\"height\":627,\"caption\":\"featured\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digitalheroes.studio\/punk-xl-our-latest-book-goes-live\/#webpage\",\"url\":\"https:\/\/digitalheroes.studio\/punk-xl-our-latest-book-goes-live\/\",\"name\":\"PUNK XL - 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